It's common to struggle with the idea of putting time and energy into marketing and promotion. Afterall, these are resources that could otherwise be spent on creating art! The need to balance creativity with business isn't always easy, but it's essential for artists who want to grow their art practice and reach a broader audience. Topics covered: • Creating a marketing strategy to meet your goals • How to define your brand and identify your audience • How anti-spam legislation may affect you • Different types of marketing materials and how to use them • Timelines for marketing campaigns • Guerilla marketing and localized promotion strategies